Saturday 8 April 2017

VAMFF 2017 Recap

First of all, I would like to specifically thank Trade Victoria for having me as part of the Trade Victoria VIP Program last month, I had a really great time attending all the shows at VAMFF (Virgin Australia Melbourne Fashion Festival) and also exploring the beautiful city of Melbourne once again, what a lovely experience.

Well, it was my first time attending Fashion Festival in Australia, Melbourne to be exact and I have to say the fashion scene is quite interesting. I myself have been a fan of a few Australian fashion labels and designers because they do offer something different and exciting yet not trying so hard to catch people's attention. They are trendy but wearable, the pieces are not over the top but still interesting, really interesting.

Anyway, we arrived in Melbourne on the first day of VAMFF and the first show that we attended was The Gala Runway presented by David Jones. It was just like International Designers Parade in my eyes where I could see so many familiar brands I've been following both international & local and sure it was lovely. There were so many personal favorites of mine like Ellery, Alice Mcall, C/MEO, Valentino, Dries Van Noten, Thurley and still many more!

On the second day, it was time for The Indonesia Runway which featured one of Indonesia's leading RTW designer, Peggy Hartanto and the winner of AIC Young Indonesia Fashion Designer Awards 2016, I.K.Y.K #IndoProud.

Peggy's New Collection of "Pierrot" was elegant, sophisticated and modern, I couldn't help but to notice the beautiful silhouettes and details on each pieces. I was lucky to be able to wear a piece from their new collection that day and got so many compliments because of it.
On the other hand, I.K.Y.K F/W 2017 "Bumi" was all edgy everything. I love the fact that they were using earthy color palette which was just one line with their collection theme and tittle. Would love to keep a pice or two in my closet ;)

After The Indonesia and Chinese Runway, we had our lunch and a little free time at Fitzroy area before visiting Nobody Denim store to bag home one favorite item. To note, Nobody Denim only produces premium denim made in Melbourne, so yes, it's a local brand.

Anyway, my pick was this white boyfriend jeans that I wore on the next day for the business breakfast and to visit NGV.

I've already heard so much about the Fashion Artists Exhibition by National Gallery of Victoria which recently featured the spectacular and avant-garde creations of Viktor&Rolf. It attracted so many visitors all around the world including some of my friends thus made me curious to know which fashion house will be featured next.

They say be careful what you wish for, because it might come true and just like that I had a privilege to sneak a peek into the next Fashion Artists Exhibition, The House of Dior: "Seventy Years of Haute Couture" that is coming to Melbourne's NGV on August 25 to November 7, 2017.

This collaboration between NGV and House of Dior will be showcasing more than 140 masterpieces that were designed from year 1947 to 2017, from the iconic collection of Christian Dior to the new collection of Maria Grazia Chiuri.
Everything will be told at the exhibition, from the history of the House of Dior itself to the unique history between Dior and Australia.

Not only that, at the exhibition, we will have the chance to see the stunning garments, the silhouettes and details that will be on display up close. I've already seen the wonderful 6 masterpieces through the sneak peek and I was already blown away, what more to 140!

Remember, Melbourne is the only place where we'll be able to see the exhibition so please be sure not to miss it because I believe it will be even more spectacular and worth-it.
I myself can't wait to go back again for it, and maybe we can visit the exhibition together this time? ;)

PS. Tickets are available for purchase at

After visiting NGV, we still had some more time before the night show, so Shopping Links team brought us to visit yet another Melbourne based label, White Story. You've seen my pick for this label on my previous post but since I promised to share more about it, here goes what's behind the scene of White Story.

Back to VAMFF, later at night, we went back again to the Royal Exhibition Building for Day 3 highlight, Camilla and Marc show. I can see how famous these duo designers from the massive crowd that came to support the show and I heard that it's not easy to get into the show. How lucky we were to be seated front row!

Camilla and Marc started the show with a lovely orchestra performance and then followed by the models gracing the runway looking so good in silk, fur, lace, you name it! It was modern yet edgy at the same time, lovely.

Day 4 started off with a free and easy so we took the chance to explore the city. We had yummy lobster roll for lunch and wonderful coffee after, and not forgetting outfit pictures! I was wearing Alpha 60 dress I got from the previous day, it's so easy to wear and just my style: oversized, midi and comfortable.
If you're not familiar, Alpha 60 is also a Melbourne based label, known for its fresh take on classic style and cuts, reflecting a 'sophisticated quirk' unique to the brand.

Last show and last day for us was on Day 4, The Premium Runway presented by Shop Til You Drop Magazine. It was also one of my favorite shows because of a my favorite Keepsake and Finders Keepers! Always a pleasure to see their pieces on runway. Some other memorable pieces were from Kindred, Wild Horses, S.Wallis and Isabelle Quinn. Prints, embroidery, slits, sheer, fur and just everything nice!

Once again, I would like to thank Trade Victoria and also Shopping Links for supporting this collaboration, for making it all happen and for taking so much care of us. THANK YOU!


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